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Foothill Ranch-based Oakley Inc. announced signing on as the official eyewear and goggle brand of the Big Bear Mountain Resort.
Oakley Inc. agreed to a two-year sponsorship with Big Bear Resort and plans to develop “co-branded content” featuring Oakley and athletes sponsored by the resort in San Bernardino.
“This partnership will be another way Oakley can showcase its product innovation and technologies against a year-round training destination,” stated Cuan Petersen, vice president of global sports marketing for the company.
Mammoth Resorts, which also has a sponsorship deal with Oakley, acquired Big Bear Mountain Resort in 2014 for $38 million.
Oakley inc. is a sport and lifestyle brand that manufactures and distributes high performance sunglasses, prescription lenses and frames, goggles, apparel, footwear, and accessories.