News Flash

Business Spotlight

Posted on: April 20, 2015

February 2015

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The Nail Story put down its roots with its flagship, Nail Bar and Spa in Lake Forest. Its plan: create a trending luxury spa and salon chain in Southern Orange County; raising the bar on quality, cleanliness, luxury products and services offered anywhere around. The Nail Story boasts a professional team of highly trained Nail Artists, Estheticians, Eyelash Experts, and Makeup Artists who display a rare set of skills, masterful techniques, and sophisticated taste.

This highly innovative salon was the concept of two extremely talented physicians who saw the Nail Industry's growth and its need for higher standards of cleanliness and sterilization. With the highest quality of products and services, along with a proven methodology of maintaining the highest standards of cleanliness, The Nail Story offers customers the very best in the industry. We recently sat down with owner Dr. Enas Marcus to find out more about The Nail Story.

Tell us a little about your business. What makes it unique?

The Nail Story is an upscale, versatile nail bar and spa. We established our first Salon in Lake Forest and our plan is to set up a chain of luxury spas in Southern Orange County. Our model entails four main pillars. The first, and most important, is implementing the highest standards of disinfection and sterilization for all reusable implements and tools, as well as following strict standard operating procedures of general cleanliness and hygiene. The second pillar is raising the bar for customer service in nail spas. We do this by employing a highly professional team of manicurists and estheticians who display the highest standards of service provision. The third pillar is our use of top of the line organic products. Last but not least, our fourth pillar is our signature clean, sleek, and inviting interior.

How did you get involved in your industry?

My husband and I are Medical Doctors. After my decision of early retirement, I was stimulated by the idea of creating hygienic, high-end nail salons, ensuring that we raise the bar in this area in particular, especially regarding the protection of nail salon guests from potential serious health issues (some of which can be life threatening). We are also planning to raise awareness in the community, so that other salons may copy our model and spare clients dangerous and troublesome infections.

Why did you choose to locate in Lake Forest?

I chose to locate in Lake Forest for a number of reasons. I live in Lake Forest and sensed the need for our salon's model in the city. Additionally, the City of Lake Forest, with its business-stimulating strategies, has attracted many businesses - including big corporations and companies. Lake Forest is uniquely located at the intersection of two major freeways which is a major advantage to any business.

Any special Promotions we can advertise?

We are currently offering 20% off for any party of two Monday through Friday, until the end of February. We also offer a loyalty discount card that guarantees ongoing client discounts and free services.

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