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Posted on: December 21, 2016

Oakley in Deal at Big Bear Resort

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Foothill Ranch-based Oakley Inc. announced signing on as the official eyewear and goggle brand of the Big Bear Mountain Resort.

Oakley Inc. agreed to a two-year sponsorship with Big Bear Resort and plans to develop “co-branded content” featuring Oakley and athletes sponsored by the resort in San Bernardino.  

“This partnership will be another way Oakley can showcase its product innovation and technologies against a year-round training destination,” stated Cuan Petersen, vice president of global sports marketing for the company.

Mammoth Resorts, which also has a sponsorship deal with Oakley, acquired Big Bear Mountain Resort in 2014 for $38 million.

Oakley inc. is a sport and lifestyle brand that manufactures and distributes high performance sunglasses, prescription lenses and frames, goggles, apparel, footwear, and accessories.

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