Foothill Ranch-based Ytel hosted a tech session on how user experience (UX) is being redefined in software companies. In partnership with the Internet Marketing Association, the event featured speakers from Google, Evite, Buoyant and Ytel, and welcomed business professionals and UX experts for a discussion regarding the value of quality UX.

“We have been actively listening to the needs and challenges of both marketers and developers when it comes to user experience,” said Tyler Holliday, Director of Marketing, Ytel. “We wanted to bring together industry experts in a focused setting to shed light on how companies are adapting to the needs and expectations of their customers in order to maximize lifetime value.”

Ytel is one of the leading providers of communications software for businesses through a programmable API and contact center software.  For more information, visit: www.ytel.com.