Lake Forest-based Cryptozoic Entertainment announced a partnership with Viz Media and Quidd, Inc. to create digital collectibles based on major anime properties.

“The growth of licensed digital merchandise has been tremendous over the past year and Cryptozoic and Quidd are leaders in the space,” says Brad Woods, Chief Marketing Officer of Viz Media. “Our partnership will give anime fans a new way to share their love of popular properties like Naruto through the Quidd app's fun and innovative offering of virtual products.”

Cryptozoic Entertainment is a leading developer and publisher of original board games, trading cards, and collectibles, including: The Walking Dead board game, The Big Bang Theory: the party game, and Ghostbusters. For more information, please visit: www.cryptozoic.com.

Established in 1986, Viz Media is the premier company in the fields of publishing, animation distribution, and global entertainment licensing.

Founded in 2015, Quidd's innovative platform for collecting, rare digital goods blends the notions of emotional and functional ownership while leveraging scarcity in the digital retail experience.