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Lake Forest-based PSB Integrated Marketing unveiled its new name following its 2014 merger with Westamerica Graphics at the CUNA Marketing and Business Development Conference. With the new brand comes expanded products that include traditional and digital creative services, electronic and traditional design, complete mailing capabilities, and comprehensive direct marketing resources. One of its new flagship products is the “Shoot Once” feature, which contains the most advanced digital asset management tools and award-winning product quality. The merger is a marriage of traditional direct mail with online and mobile access. Westamerica Communications has plans for expansion into other markets such as their loan generator program.